End of the Cinemas?

The Swedish cinemas are in dire state at the moment, the number of visitors has dropped severely and as the result the owners either declare bankruptcy or go crazy and build even fancier facilities! Yes, some of them believe that they can still attract the younger generation that they have lost according to researches, through a more luxurious treatment such as lounges and 3-course-meals!!!? Yes you heard right!!! Instead of dropping the ticket-prices they make it even more expensive for you to go to the movies! And the money is not invested in your viewing pleasure nor experience enhancement, but rather in irrelevant none-cinematic matters! Me and my girlfriend have a first-hand experience in sitting in empty cinemas, twice just in these past months alone!! When will they realise that 90 kr ($ 13-14) is simply too much to pay when you can have a similar but much cheaper experience at home with the DVD and a Home-entertainment system! Not to mention the tempting possibility and accessibility to get a pirate copy or download it online for free! Drop the prices and I guarantee you that more people will rather go and see their movie on silver screen rather than at home when they can AFFORD it! You will also narrow down the niche of pirates and bootleggers! That way you can still survive, if not actually benefit, in the long run!