The Brits might not be world-known for their beautiful women, in fact the opposite, however ironically they always manage to get their best specimens and put together the best looking all-girl bands! A skill they have truly perfected in recent decade. One of their latest manufactured all-girl bands is “The Saturdays”, who somehow remind me of the delicious candies I used to eat when I was kid. Namely the British QUALITY STREET!
I wonder if its the colors of their outfits that remind me of the colorful wraps or the colors of their skins that remind me of the assorted sweetness! 
These gorgeous ladies derive name and fashion inspirations from the 60’s however presented with the typical British girl-band POP sound (which on the other had is not the best of its kind and has repeatedly failed proving itself internationally appealing). The art-directors of the band are so conscious and consistent when it comes to the image and artwork of the band’s pictures and products that it should be a lesson to anyone aspiring to present a popular product. The use of color is central in The Saturdays’ concept, even their selection of the girls is color-based. Aesthetically the ethnic blend of beauties provide assorted eye-candies as mentioned above and commercially the target group of young urban teenage girls from mixed ethnic backgrounds will have someone in the band to relate to. This color signature makes them recognizable as The Saturdays’ at the very first glance! Beneath is the cover image and artwork for their brand new album, you can clearly see how they have used an image in a thought-through composition and color combination. Colors are added and removed in order to achieve a trademark.
Pay attention to the original photo and see how they have replaced two of the girls images in post-production, added colors and digitally altered some of the details like the feathers just to nail the balance of the composition right. Compare the shorts of the girl to the right in both versions for instance! Check out the lettering and choice of font. This is the work of a perfectionist, no doubt about it!
