Timbaland’s brand new album “Shock Value” is to be released on 3 April! It’s as expected a very EXPERIMENTAL collection with a balanced combination of artistic value and commercial potential. Filled with special CAMEO-/guest appearances that others would die for! Appearances by artists from all sorts of genres like Swedish the HIVES, something which further proves Timbaland’s top position and status on the international music scene. Though being directly labelled as an HIP HOP producer Timbaland’s talents exceed and reach far beyond any genre! His “open mind” is a guide for this omnivorous and omnipotent craftsman who has got the gift to sell you what you want the way he wants! He takes what’s familiar, redresses it in the most unfamiliar fashion and presents it as something you’ve never heard before …yet think you have!
Yes, Timbaland is much more than a hyped commercial phenomenon! He is an artist, a true creator of art! An innovator! And as yet another sign of his versatility comes news about his upcoming work on the British COLDPLAY’s forthcoming album and also his revitalising force on my childhood idols, the veterans of DURAN DURAN’s upcoming opus!
